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Shooting 'tethered' can seem like a giant leap for an amateur food photographer. The large majority of professional photographers shoot tethered, and for good reason. The concept may be daunting, because it is an inherently different way of approaching your photography. Once you get past the psychological intimidation it is surprisingly easy to implement.
Regardless of whether it’s a poster, a menu, or an entire cook book — at some stage you’re going to want to print your food images — but printing doesn’t always go to plan. Once you delve into the Pandora's box of colour management you'll never see the world in the same light again! To achieve best result you need to know a bit about how printing works and how colour is rendered both onscreen and in print...
In 2024, the photography world is set to witness a monumental shift, with Artificial Intelligence emerging as a game-changing force in the industry. Saddle up - it might be a bumpy ride! Here are my top 7 2024 predictions on AI for commercial photographers…